Why Do Small Businesses Need a Smartphone App?

Why Do Small Businesses Need a Smartphone App?

Applications on a smartphone, popularly known as Mobile App(s) are what make your smartphones truly smart. A mobile app is a software application designed to run on smartphones and other mobile devices. Most mobile devices come with built-in apps. Are you thinking about building a mobile app for your business? It’s high time you did it. As mobile device usagekeeps increasing, business owners now know read more...

How Does Video Marketing Work?

How Does Video Marketing Work?

An increasing number of businesses now understand the value of video as a marketing tool. Video marketing simply means incorporating videos into your marketing campaigns, whether to promote a product or service or your brand. Customer testimonials and live event videos some of the most popular forms of video marketing as companies leverage rich media content into their marketing plans. There are several reasons why read more...

Top 3 Reasons To Integrate Social Media in your Android Apps

Top 3 Reasons To Integrate Social Media in your Android Apps

Apps have been around for a while. But their true potential can only be harnessed when they are integrated with social media. This trend of social media integration in android apps has been a game-changer. Here are the biggest reasons why all apps should utilize social media integration. Enhanced Functionality Instagram and Tinder, both have social media integrated seamlessly in their setup. Instagram lets users read more...

Empower your CTA for a Higher Conversion Rate

Empower your CTA for a Higher Conversion Rate

Most marketers think that the headline and the body copy is the most important. Of course, they are but do you know what is equally (if not more) important? CTA! CTA or Calls to Action is typically the closing thing in your ad, blog post or landing page. It may look small yet carries a huge impact. Do you know emails that contain a powerful read more...

4 Great Digital Marketing Strategies That Worked

4 Great Digital Marketing Strategies That Worked

In this blog, we bring you the top 4 companies with the best online marketing campaigns that rocked. Uber Uber started only 8 years ago but it feels like they’ve always been around. They have grown mostly through word-of-mouth marketing, which has a very high conversion rate. Uber offers incentives for users to act as brand ambassadors by giving referral codes to their friends in read more...

Re-Organizingyour Website Can Help You Win the SEO Game

Re-Organizingyour Website Can Help You Win the SEO Game

Would you like to know how to structure your website to boost its relevance for search engines, drive more organic search traffic and gain competitive advantage? The SEO strategy we are talking about has been here for a while but a majority of businesses are still not using it. Present Scenario Most website designers are SEO experts. Yet the design of your siteand its architecture, read more...

Add 5 Things To Your Homepage To Make It More Effective

Add 5 Things To Your Homepage To Make It More Effective

Your homepage is the first impression your customers get when they reach your website. First impression may not be last but they are always lasting impressions. It’s important your website gets the traffic and filter that traffic into leads and finally customers. Here are a few essential elements that you can add to your homepage to make it more effective and drive traffic and sales. read more...

Google is Definitely Not Playing Dead with Possum

Google is Definitely Not Playing Dead with Possum

You thought you have understood how Panda, Penguin and Panda work? Now behold(what SEO guys are calling) the POSSUM algorithm! It is a local algorithm update that happened this September. There are indications that this update impacted ranking in the 3-pack and Local Finder. Another update followed, which impacted organic results. The update may have been aimed to diversify local results and prevent spam from read more...

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

Facebook Live allows anyone to broadcast live videos from their mobile directly to Facebook news feed. And with that, Facebook has handed marketers another great tool to communicate with the customers. To make effective use of this simple yet awesome tool, there are a few things marketers need to consider so that they can engage the followers and customers better. We are sure, by now, read more...