Top Monetization Models for Android Apps

Development of Android apps is not difficult anymore. There are various app development companies from Arkansas, Texas, Oklahoma, and other regions that successfully do it on behalf of your business. What is important is to ensure that you can monetize the app profitably.

Through this blog post, we discuss different monetization models for Android apps.

In-App Advertising

It is the easiest and most common way to generate revenue through mobile device apps. You just need to make sure that the app is a hit among target users. Positive reviews and app store optimization play a vital role to promote your app. Major mobile ad platforms include:

* Banner ads – Traditional form of online advertisement that you can place within User Interface (UI) of your app.

* Interstitials – Advertisements placed at entry/exit points of your app. Use of videos, images, and links to websites is popular in this format.

* Surveys – You receive a certain amount of money for every survey completed by a user through your app.

* Notification ads – Users receive ads via notification without the need to open the app.

Paid apps (Direct sales)

The users have to pay a certain amount to download the paid apps. Otherwise, only a description, screenshots, and a video will be available to them. The app needs to be highly useful to convince the users to purchase it. In this model, too, the role of marketing team becomes crucial. You also need to integrate several features that are not available in the apps available for free.

Freemium

Business intelligence firm App Annie in 2014 reported that around 50 percent of apps downloaded through Google Play are freemium ones. In this model, the users can download the app without any charges, but they have to shell out money to enjoy premium features. The popular games, including Candy Crush Saga and Clash of Clans, are some examples of the freemium mobile apps. Freemium apps and games are popular among users who hate getting interrupted by ads. In fact, a lot of apps have a feature to remove ads if users pay for premium version.

Subscriptions

This is somewhat similar to the freemium model. The users have to pay for a subscription associated with an app. This concept is popular for newspaper and magazine apps that offer live feed by charging some amount on a monthly basis. Strong and regularly updated content is what makes this monetization model a success.

M-commerce apps

With smartphone screens getting bigger and individuals spending more time on mobile devices, m-commerce is expected to dominate the online shopping market soon. Just like e-commerce, you need to make sure the products you are selling through apps resonate with the lifestyle of target customers. The premium research service of Business Insider, BI Intelligence, predicted that m-commerce market would touch the mark of 284 billion dollars by 2020.

The Bottom Line

At the end of the day, it is the design of the app that decides the fate of monetization model you have selected. And to create a multi-feature, user-friendly app, you need to choose the best app development company. A lot of businesses from Arkansas consider us as the best Android app development company due to the quality of the services we offer. Our services extend to other regions, too, such as Memphis, Tennessee; Dallas Texas; Fayetteville, Arkansas; Tulsa, Oklahoma; and Kansas City, Missouri.

You can consider us as your partner in earning money through a clean, error-free app. Call us to discuss your app-related requirements: +1 (512) 861-8471